Superdry Essay Example | Topics and Well Written Essays - 3250 words

Superdry - Essay Example This, however, does not translate to the fact that enterprises did not employ business models before this renewed wave of interest, but rather that, the business model did not carry much weight as it is does today. Arguably, the latest advancement in information and communication technologies coupled with the wave of globalization has sparked the recent attention in business model innovation and business model design. In fact, the so-called â€Å"e-businesses† comprise new business models (Riley, 2009). Shafer, Linder and Smith (2005) postulates that majority of these models are related to e-business. Certainly, other forces have been at play in the recent development in business models such as forces resulting from deregulation and increased consumer awareness. New strategies for forces of competition in globally emerging markets have also accelerated researchers and practitioners towards the systematic study of business models (Grant, 2001). Most academics study concurs that, for companies to be successful in such different and ever dynamic environments, it is imperative to come up with innovative business models (John, 2008). In point of fact, globally motivated enterprises that aim to reach the top ladder in the global markets must find business innovations and model an important constituent (McWilliams, 2000). Therefore, it is precisely right to state that, for an organization to thrive in the current dynamic markets, the management must have hands on skills in business models. In this regard, this study will attempt to look at various models that can be used by Super Dry in the endeavor to become a globally competitive fashion industry (IBM, 2006). Superdry owes its existence to a British international corporation, Super Group Plc. The Superdry products include fashion and clothing line designed in Americana styling inspired with Japanese